{"id":212,"date":"2026-05-20T18:43:17","date_gmt":"2026-05-20T21:43:17","guid":{"rendered":"https:\/\/arg-agro.com.ar\/actualidad\/bayer-revise-les-conditions-de-son-programme-de-fidelite-apres-un-controle-du-doj\/"},"modified":"2026-05-20T18:43:18","modified_gmt":"2026-05-20T21:43:18","slug":"bayer-revise-les-conditions-de-son-programme-de-fidelite-apres-un-controle-du-doj","status":"publish","type":"post","link":"https:\/\/arg-agro.com.ar\/actualidad\/bayer-revise-les-conditions-de-son-programme-de-fidelite-apres-un-controle-du-doj\/","title":{"rendered":"Bayer r\u00e9vise les conditions de son programme de fid\u00e9lit\u00e9 apr\u00e8s un contr\u00f4le du DOJ"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Le g\u00e9ant de la semence Bayer n\u2019exige plus des entreprises semenci\u00e8res ind\u00e9pendantes qui recherchent des remises dans le cadre de son programme de fid\u00e9lit\u00e9 qu\u2019elles atteignent des objectifs de vente, a annonc\u00e9 mercredi le D\u00e9partement de la Justice.<\/p>\n<p>Bayer a supprim\u00e9 les exigences selon lesquelles les entreprises semenci\u00e8res ind\u00e9pendantes devaient atteindre des objectifs de vente pour les semences de ma\u00efs et de soja afin d\u2019obtenir des remises dans le cadre de son \u00ab Premier Performance Program \u00bb, selon un communiqu\u00e9 de la Division antitrust du DOJ.<\/p>\n<p>Cette \u00ab restriction contractuelle \u00bb suscite des inqui\u00e9tudes quant au fait que Bayer liait anticoncurrenciellement les semences de ma\u00efs et celles de soja, indique le communiqu\u00e9.<\/p>\n<p>Bayer a supprim\u00e9 la liaison entre les semences de ma\u00efs et de soja pour l\u2019ann\u00e9e de plantation 2025 et \u00ab s\u2019est d\u00e9sormais engag\u00e9 \u00e0 ne pas r\u00e9tablir cette liaison pendant sept ans \u00bb, selon le communiqu\u00e9.<\/p>\n<p>De plus, Bayer a \u00e9galement supprim\u00e9 des incitations \u00ab qui pourraient limiter la volont\u00e9 des entreprises semenci\u00e8res ind\u00e9pendantes d\u2019obtenir des licences pour des technologies provenant des concurrents de Bayer \u00bb, selon le communiqu\u00e9.<\/p>\n<p>Ces changements ont \u00e9t\u00e9 apport\u00e9s au cours d\u2019une enqu\u00eate du DOJ sur des pratiques d\u2019exclusion sur les march\u00e9s des semences de ma\u00efs et de soja, a indiqu\u00e9 le DOJ.<\/p>\n<p>\u00ab Les programmes de fid\u00e9lit\u00e9 qui dissuadent les clients de changer de vendeur risquent de porter atteinte \u00e0 la concurrence \u00bb, a d\u00e9clar\u00e9 dans le communiqu\u00e9 Nicole Sarrine, Directrice adjointe du Bureau du procureur g\u00e9n\u00e9ral charg\u00e9 de la division antitrust du D\u00e9partement de la Justice. \u00ab Nous nous f\u00e9licitons que Bayer ait pris ces mesures pour r\u00e9pondre aux pr\u00e9occupations concurrentielles de la Division concernant le programme de fid\u00e9lit\u00e9 de Bayer. \u00bb<\/p>\n<p>Le gouvernement m\u00e8ne une affaire active contre Corteva et Syngenta au sujet de leurs programmes de fid\u00e9lit\u00e9. La Federal Trade Commission a d\u00e9pos\u00e9 une plainte en 2022, sous l\u2019administration Biden, all\u00e9guant que les entreprises utilisaient des programmes de fid\u00e9lit\u00e9 \u00ab pour bloquer et restreindre la concurrence g\u00e9n\u00e9rique sur les march\u00e9s des pesticides, laissant les agriculteurs payer des prix \u00e9lev\u00e9s pour la protection des cultures \u00bb. <\/p>\n<p>Cette affaire est en m\u00e9diation depuis 2024. Les \u00c9tats qui se sont joints \u00e0 la poursuite incluent la Californie, le Colorado, l\u2019Illinois, l\u2019Indiana, l\u2019Iowa, le Minnesota, le Nebraska, l\u2019Oregon, le Tennessee, le Texas, l\u2019\u00c9tat de Washington et le Wisconsin.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"class_list":["post-212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bayer r\u00e9vise les conditions de son programme de fid\u00e9lit\u00e9 apr\u00e8s un contr\u00f4le du DOJ - ARG-AGRO Semilleria Venta de Semillas e Insumos para el Agro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arg-agro.com.ar\/actualidad\/bayer-revise-les-conditions-de-son-programme-de-fidelite-apres-un-controle-du-doj\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bayer r\u00e9vise les conditions de son programme de fid\u00e9lit\u00e9 apr\u00e8s un contr\u00f4le du DOJ - 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